A playful take for an ASPCA adoption booklet, regarding cats and dogs. I was given the text but had complete creative freedom for the aesthetics. I wanted something colorful and fun, reminiscent of the joyful memories of the morning drive on the day you get to adopt a new best friend.
I chose a few bright, saturated colors to draw attention and invoke an endearing, family-oriented feeling, paired with whimsical fonts. The illustrations were acquired through Adobe Stock. They enhanced the other factors, overall creating a booklet appealing to all ages in search of a forever friend.
Moodboard
